Before the days of Dacqueries, Smith Day fun lovers drank sherry and Dubonnet as pre-luncheon libations. By 1953, it was noted that "sherry was not at all popular. A total of one bottle was served. Perhaps this could be eliminated. The Dacqueries sold well at $0.75." In following years, we hear that "the Dacqueries are too strong; they discourage buying after lunch," and we imagine tipsy ladies, too sleepy to try on clothes, toddling off for naps.
"Not so," says the report for the next year. "Do not dilute the Dacqueries so much; they promote buying."
And still later: "We need something with more pizzazz than tomato juice."
The controversy rages. The jury is still out.